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AutoVIN
Roswell, GA | Mississauga, Ontario, Canada

Industry
Automotive IT services

Projects
Website and brochure copywriting and editing
Branding

Challenge
Website and brochure copywriting, editing as well as branding for a startup automotive database/inventory management and field services company with a goal of long-term strategic growth. Company provides next-day results to automotive remarketers needing a reliable, fast flow of information about their lease maturities and inventories.

Results
Wrote website and brochure and created branding tags Stay Ahead of the Curve and Drive Your Business With Better Information. Helped establish foundation for company’s major growth from its founding in 1998 in Roswell, Georgia, as a startup venture. AutoVIN has since become a wholly- owned subsidiary of ADESA, Inc., at the time of acquisition the fastest growing automotive remarketing company in North America. Along with its sister company AutoVIN, ADESA was aquired in 2007 by a private equity group, KAR Holdings, Inc., and has grown its business substantially throughout North America with operations in the US, Canada and Mexico.

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